Direct mail marketing is an excellent alternative to expensive (and non-performing) digital advertising such as Google and Facebook Ads. With postcard mailing or brochure mailing, you can target new or existing clients for only $0.28 to $0.45 cents postage on average (depending on size and speed) which is a massive savings in comparison to $4. Number of Records Price Per Record 1 - 5,000 $0.049/record 5,001 - 10,000 $0.045/record.
- How Much Does Direct Mail Cost
- Cheap Direct Mail Service
- Direct Mail Services Pricing Comparison
- Direct Mail Services Pricing List
- Direct Mail Services Pricing
Simple Plans and All-In Per Piece Pricing
No Contract, Transparent Direct Mail Pricing
Marketer Plan
$199/month
More Features, Discounts Per PieceGet Started
- Unlimited Smart Sends
- Direct Mail Editor
- Pre-built Direct Mail Templates
- 1 User Login
- Full HubSpot & Zapier Integration
- Unlimited Mail Tracking
- Phone Support
First Class Per piece (0 – 2,499)
- 4×6 First Class $0.70
- 6×9 First Class $1.00
- 6×11 First Class $1.05
- Letter First Class $1.05
- Extra Page (letters) $0.24
Standard Mail Per piece (0 – 2,499)
- 6×9 Standard $0.74
- 6×11 Standard $0.78
- Letter Standard $0.85
- Extra Page (letters) $0.24
First Class Per piece (2,500 – 4,999)
- 4×6 First Class $0.67
- 6×9 First Class $0.98
- 6×11 First Class $1.02
- Letter First Class $1.03
- Extra Page (letters) $0.19
- Custom Envelope $0.75
Standard Mail Per piece (2,500 – 4,999)
- 6×9 Standard $0.71
- 6×11 Standard $0.75
- Letter Standard $0.80
- Extra Page (letters) $0.19
- Custom Envelope $0.75
First Class Per piece (5,000 – 9,999)
- 4×6 First Class $0.66
- 6×9 First Class $0.96
- 6×11 First Class $1.00
- Letter First Class $1.01
- Extra Page (letters) $0.18
- Custom Envelope $0.40
Standard Mail Per piece (5,000 – 9,999)
- 6×9 Standard $0.68
- 6×11 Standard $0.73
- Letter Standard $0.78
- Extra Page (letters) $0.18
- Custom Envelope $0.40
First Class Per piece (10,000 – 24,999)
- 4×6 First Class $0.63
- 6×9 First Class $0.93
- 6×11 First Class $0.97
- Letter First Class $0.99
- Extra Page (letters) $0.17
- Custom Envelope $0.25
Standard Mail Per piece (10,000 – 24,999)
- 6×9 Standard $0.65
- 6×11 Standard $0.71
- Letter Standard $0.75
- Extra Page (letters) $0.17
- Custom Envelope $0.25
High Volume Direct Mail Pricing
Contact sales@postalytics.com
Pro & Agency Plans
$399/month
Best Features, Best Per Piece PricesGet Started
- Dedicated Account Manager
- Unlimited User Logins With Access Controls
- Full HubSpot & Zapier Integration
- Unlimited Smart Sends
- Direct Mail Editor
- Pre-built Direct Mail Templates
- Unlimited Mail Tracking
First Class Per piece (0 – 2499)
- 4×6 First Class $0.58
- 6×9 First Class $0.90
- 6×11 First Class $0.95
- Letter First Class $0.95
- Extra Page (letters) $0.20
Standard Mail Per piece (0 – 2499)
- 6×9 Standard $0.65
- 6×11 Standard $0.69
- Letter Standard $0.75
- Extra Page (letters) $0.20
First Class Per piece (2,500 – 4,999)
- 4×6 First Class $0.57
- 6×9 First Class $0.87
- 6×11 First Class $0.92
- Letter First Class $0.92
- Extra Page (letters) $0.15
- Custom Envelope $0.60
Standard Mail Per piece (2,500 – 4,999)
How Much Does Direct Mail Cost
- 6×9 Standard $0.63
- 6×11 Standard $0.66
- Letter Standard $0.71
- Extra Page (letters) $0.15
- Custom Envelope $0.60
First Class Per piece (5,000 – 9,999)
- 4×6 First Class $0.55
- 6×9 First Class $0.86
- 6×11 First Class $0.90
- Letter First Class $0.90
- Extra Page (letters) $0.14
- Custom Envelope $0.30
Standard Mail Per piece (5,000 – 9,999)
- 6×9 Standard $0.62
- 6×11 Standard $0.65
- Letter Standard $0.69
- Extra Page (letters) $0.14
- Custom Envelope $0.30
First Class Per piece (10,000 – 24,999)
- 4×6 First Class $0.53
- 6×9 First Class $0.83
- 6×11 First Class $0.87
- Letter First Class $0.88
- Extra Page (letters) $0.13
- Custom Envelope $0.18
Standard Mail Per piece (10,000 – 24,999)
- 6×9 Standard $0.59
- 6×11 Standard $0.63
- Letter Standard $0.66
- Extra Page (letters) $0.13
- Custom Envelope $0.18
High Volume Direct Mail Pricing
Contact sales@postalytics.com
Free Plan
$0/month
Automate Your Mail, Pay Per PieceGet Started
- Unlimited Smart Sends
- Direct Mail Editor
- Pre-built Direct Mail Templates
- 1 User Login
- Full HubSpot & Zapier Integration
- Unlimited Mail Tracking
- All Direct Mail Dashboards
First Class Per piece (all quantities)
- 4×6 First Class $0.80
- 6×9 First Class $1.15
- 6×11 First Class $1.20
- Letter First Class $1.25
- Extra Page (letters) $0.30
- Custom Envelope $1.00
Standard Mail Per piece (all quantities)
- 6×9 Standard $0.85
- 6×11 Standard $0.90
- Letter Standard $0.95
- Extra Page (letters) $0.30
- Custom Envelope $1.00
All Postalytics Direct Mail Pricing Plans Include
Direct Mail Builder & Dashboards
- Build high quality postcards & letters, easier than email.
- Professionally designed, pre-built templates
- Personalization with variable data and variable logic
- Drill down dashboards, conversion goal tracking
Full Service Printing & Mailing Services
- Full color, variable data print personalization
- Routing via nationwide print delivery network
- Postage and addressing (USPS First Class & Standard Class options)
- Printing, Bar Coding, Tracking, Handling & Delivery to USPS
Full HubSpot & Zapier Integration
(Salesforce In Pro & Agency)
- Webhooks in Workflows
- Delivery & Response Status Sync
- Contacts, Lists, Smart Lists
- OATH integration (most secure)
Patent-Pending Tracking
- Unlimited pURLs and QR Codes
- Works with any landing page
- Unlimited USPS Delivery Tracking
- Real time alerts for delivery status and goal conversion
Postcards are 4×6, 6×9, 6×11 full color 120# card stock, Gloss & UV Coated. Letters are 8.5×11 color, standard envelopes: #10 double window, custom envelopes #10 single window.
Watch A Postalytics Direct Mail Pricing Video Overview
Postalytics Direct Mail Pricing FAQs
- 6×9 Standard $0.74
- 6×11 Standard $0.78
- Letter Standard $0.85
- Extra Page (letters) $0.24
First Class Per piece (2,500 – 4,999)
- 4×6 First Class $0.67
- 6×9 First Class $0.98
- 6×11 First Class $1.02
- Letter First Class $1.03
- Extra Page (letters) $0.19
- Custom Envelope $0.75
Standard Mail Per piece (2,500 – 4,999)
- 6×9 Standard $0.71
- 6×11 Standard $0.75
- Letter Standard $0.80
- Extra Page (letters) $0.19
- Custom Envelope $0.75
First Class Per piece (5,000 – 9,999)
- 4×6 First Class $0.66
- 6×9 First Class $0.96
- 6×11 First Class $1.00
- Letter First Class $1.01
- Extra Page (letters) $0.18
- Custom Envelope $0.40
Standard Mail Per piece (5,000 – 9,999)
- 6×9 Standard $0.68
- 6×11 Standard $0.73
- Letter Standard $0.78
- Extra Page (letters) $0.18
- Custom Envelope $0.40
First Class Per piece (10,000 – 24,999)
- 4×6 First Class $0.63
- 6×9 First Class $0.93
- 6×11 First Class $0.97
- Letter First Class $0.99
- Extra Page (letters) $0.17
- Custom Envelope $0.25
Standard Mail Per piece (10,000 – 24,999)
- 6×9 Standard $0.65
- 6×11 Standard $0.71
- Letter Standard $0.75
- Extra Page (letters) $0.17
- Custom Envelope $0.25
High Volume Direct Mail Pricing
Contact sales@postalytics.com
Pro & Agency Plans
$399/month
Best Features, Best Per Piece PricesGet Started
- Dedicated Account Manager
- Unlimited User Logins With Access Controls
- Full HubSpot & Zapier Integration
- Unlimited Smart Sends
- Direct Mail Editor
- Pre-built Direct Mail Templates
- Unlimited Mail Tracking
First Class Per piece (0 – 2499)
- 4×6 First Class $0.58
- 6×9 First Class $0.90
- 6×11 First Class $0.95
- Letter First Class $0.95
- Extra Page (letters) $0.20
Standard Mail Per piece (0 – 2499)
- 6×9 Standard $0.65
- 6×11 Standard $0.69
- Letter Standard $0.75
- Extra Page (letters) $0.20
First Class Per piece (2,500 – 4,999)
- 4×6 First Class $0.57
- 6×9 First Class $0.87
- 6×11 First Class $0.92
- Letter First Class $0.92
- Extra Page (letters) $0.15
- Custom Envelope $0.60
Standard Mail Per piece (2,500 – 4,999)
How Much Does Direct Mail Cost
- 6×9 Standard $0.63
- 6×11 Standard $0.66
- Letter Standard $0.71
- Extra Page (letters) $0.15
- Custom Envelope $0.60
First Class Per piece (5,000 – 9,999)
- 4×6 First Class $0.55
- 6×9 First Class $0.86
- 6×11 First Class $0.90
- Letter First Class $0.90
- Extra Page (letters) $0.14
- Custom Envelope $0.30
Standard Mail Per piece (5,000 – 9,999)
- 6×9 Standard $0.62
- 6×11 Standard $0.65
- Letter Standard $0.69
- Extra Page (letters) $0.14
- Custom Envelope $0.30
First Class Per piece (10,000 – 24,999)
- 4×6 First Class $0.53
- 6×9 First Class $0.83
- 6×11 First Class $0.87
- Letter First Class $0.88
- Extra Page (letters) $0.13
- Custom Envelope $0.18
Standard Mail Per piece (10,000 – 24,999)
- 6×9 Standard $0.59
- 6×11 Standard $0.63
- Letter Standard $0.66
- Extra Page (letters) $0.13
- Custom Envelope $0.18
High Volume Direct Mail Pricing
Contact sales@postalytics.com
Free Plan
$0/month
Automate Your Mail, Pay Per PieceGet Started
- Unlimited Smart Sends
- Direct Mail Editor
- Pre-built Direct Mail Templates
- 1 User Login
- Full HubSpot & Zapier Integration
- Unlimited Mail Tracking
- All Direct Mail Dashboards
First Class Per piece (all quantities)
- 4×6 First Class $0.80
- 6×9 First Class $1.15
- 6×11 First Class $1.20
- Letter First Class $1.25
- Extra Page (letters) $0.30
- Custom Envelope $1.00
Standard Mail Per piece (all quantities)
- 6×9 Standard $0.85
- 6×11 Standard $0.90
- Letter Standard $0.95
- Extra Page (letters) $0.30
- Custom Envelope $1.00
All Postalytics Direct Mail Pricing Plans Include
Direct Mail Builder & Dashboards
- Build high quality postcards & letters, easier than email.
- Professionally designed, pre-built templates
- Personalization with variable data and variable logic
- Drill down dashboards, conversion goal tracking
Full Service Printing & Mailing Services
- Full color, variable data print personalization
- Routing via nationwide print delivery network
- Postage and addressing (USPS First Class & Standard Class options)
- Printing, Bar Coding, Tracking, Handling & Delivery to USPS
Full HubSpot & Zapier Integration
(Salesforce In Pro & Agency)
- Webhooks in Workflows
- Delivery & Response Status Sync
- Contacts, Lists, Smart Lists
- OATH integration (most secure)
Patent-Pending Tracking
- Unlimited pURLs and QR Codes
- Works with any landing page
- Unlimited USPS Delivery Tracking
- Real time alerts for delivery status and goal conversion
Postcards are 4×6, 6×9, 6×11 full color 120# card stock, Gloss & UV Coated. Letters are 8.5×11 color, standard envelopes: #10 double window, custom envelopes #10 single window.
Watch A Postalytics Direct Mail Pricing Video Overview
Postalytics Direct Mail Pricing FAQs
How does the subscription billing work?
Your subscription is billed monthly on an anniversary date. You can change your subscription at any time, and you'll receive a prorated bill on your next anniversary date.
What is the difference between a Smart Send and a Triggered Drip Campaign?
A Smart Send Campaign uses a mailing list to send to. You can import mailing lists from your CRM or by uploading a data file. A Triggered Drip Campaign works differently. It will 'listen' for your CRM or Marketing Automation tool to 'Trigger' it (when a contact reaches a certain stage of an automated workflow, for example), and send a mailpiece to the contact that is triggered.
What's the difference between First Class and Standard Mail?
First Class Mail and Standard Mail are different levels of service from the USPS and have different direct mail pricing. First Class Mail is typically delivered within 5-7 business days, and mail that can be forwarded to change of addresses are forwarded. During busy times, First Class mail goes to the 'top of the queue'. Standard Mail is delivered in around 14 business days (up to 21). Mail is not forwarded if there's a change of address and Standard Mail is processed on a 'Time Available' basis during busy times. Learn more about when to use First Class vs. Standard Mail.
How does the per piece billing work for Smart Sends?
Cheap Direct Mail Service
Smart Sends bill your credit card on a per piece basis when the campaign is sent to the printer (via scheduling). You will be billed only for the pieces that have a valid address, at the time of the send. We bill at the time of the send so that you can edit the list with last minute changes prior to printing.
How does the per piece billing work for Triggered Drips?
For Triggered Drip Campaigns, you pre-purchase 'Direct Mail Credits'. Direct Mail Credits act like stamps for the type of mailpiece your campaign is using. You can buy them in blocks, with a minimum of 100. Direct Mail Credits can be set on a per campaign basis to automatically renew or to manually renew.
How do Custom Envelopes work?
You can design and proof your own custom envelopes (front and back) in the Postalytics envelope editor. You then order custom envelopes in advance. We'll notify you when they're ready to use in your letter campaigns. Your can choose to use our standard white #10 envelopes or custom envelopes that you've ordered (#10 single window) when you create a letter campaign.
How does the Letter 'Extra Page' pricing work?
Postalytics letter templates enable you to add additional pages, and to choose whether to print each page on a separate sheet, or to print front/back. Each page of content, whether it is on a separate sheet or not, is considered an 'Extra Page'. You can buy extra page direct mail credits in bulk with a subscription to help lower the cost.
Direct Mail Services Pricing Comparison
How are the volume price breaks determined?
Direct Mail Services Pricing List
For our Marketer, Pro and Agency plans, we keep track of your total mail volume for each campaign or by the volume of Drip Credits that you purchase. In a Campaign, when you exceed 2,499 pieces, each subsequent piece will be billed at the volume tier associated with your plan. If you are buying Drip Credits, you can achieve significant savings by pre-purchasing at high volume tiers. If you are planning to exceed 25,000 pieces, contact us for high volume pricing.
How do I upgrade to the Postalytics Agency Edition?
Direct Mail Services Pricing
It's easy to upgrade to the Agency Edition. Just sign up for a Postalytics account, upgrade to the Pro plan and email us at sales@postalytics.com. We'll perform a little back end process to 'flip' your account to the Agency Edition. It takes no time at all and you'll be up and running.
What's the difference between canceling my account and downgrading to the Free Plan?
Canceling your account will remove your account entirely from Postalytics. Downgrading to the Free Plan will leave all of your templates, lists and Smart Send campaigns in place. You'll need to remove additional users and excess Triggered Drip Campaigns before downgrading to Free.
More Questions? Here's More Postalytics FAQ's
