Charity Donor Mailing Lists help nonprofits reach individuals who are likely to make a charitable donation.
A fundraising email template can help you complete the task quickly and effectively. Refine subject lines. Let's say you want to send an email to invite supporters to a fundraising event. You've picked out an invitation email template that projects the same style and theme of the event. Now, how do you start? Fundraising email best practices Email remains one of the most effective ways to raise awareness of your fundraiser and cause. But even seasoned fundraising professionals can struggle to write a persuasive fundraising letter. These best practices can help you craft compelling outreaches that will inspire others to donate.
What is a Charity Donor Mailing List?
A Charity Donor Mailing List is a marketing list that includes the Names and Addresses of people who have donated to a charity in the past 12 months.
Get a mailing list of ‘All Charity Donors' in a particular area, or target Donors who donate to specific types of Charities:
- Animal Welfare
- Arts or Cultural
- Children's' Causes
- Community Causes
- Environment
- International Causes
- Political Causes
- Conservative Causes
- Liberal Causes
- Veterans
- Other
Direct Mail Fundraising Companies
What types of Businesses can Benefit from purchasing a Charity Donor Mailing List?
Any Nonprofit or Business that is fundraising for a good cause can benefit from purchasing a Charity Donor Mailing List.
People who have donated to Charities in the past, are much more likely to donate again in the future.
Here is a list of Nonprofits who have purchased Charity Donor Mailing Lists from LeadsPlease:
- Children's Hospitals
- Research Societies
- Homeless Shelters
- Disaster Relief
- Blood Banks
- Political Campaigns
- Neighborhood Activists/Groups
- Churches
- Public/Private Schools
- Fundraising Charitable Events
- Animal Rescues
- Veteran Organizations
How do you know if someone is a Charitable Donor?
If someone has donated to a charitable organization in the past 12 months, it is likely that their Name & Address is in our database.
Charitable Donor information is self-reported, and compiled through online and offline questionnaires, and through purchases and donations.
How accurate are your Charity Donor Mailing Lists?
Our Charity Donor Mailing Lists are 95+% accurate.
Can I get a list of people who have donated to specific charities?
We can help you target people who have donated to specific types of Charities; for example, Animal Welfare, Children's Causes, Veterans Organizations etc. However, our lists do not include the Name of the specific charity each person donated too.
If you want to get a mailing list of people who donated to a specific charity, you would need to contact that charity directly, to see if they sell their donors' contact information.
What information is included on a Charity Donor Mailing List?
- First Name
- Last Name
- Mailing Address
- Type of Charity Previously Donated To (ex. Children's Causes, Veterans, etc)
- Other Demographics if selected (ex. Age, Income etc)
What format does the mailing list come in?
We offer 3 easy-to-use List Formats:
Excel / CSV file
PDF Mailing Label Format (makes it quick and easy for you to print mailing address labels at home or in the office)
Peel & Stick Mailing Labels Shipped to You
Can I see a Sample Mailing List?
Yes! Click below to download a Sample Mailing List in CSV File Format and PDF Mailing Label Format:
How much does a Mailing List cost?
A Charity Donor Mailing List starts at $99.50 for up to 1,000 leads. The more leads you buy, the cheaper the cost per lead. Please visit our Mailing List Pricing page for more information.
How do I get a Mailing List?
Can I get a list of people who have donated to specific charities?
We can help you target people who have donated to specific types of Charities; for example, Animal Welfare, Children's Causes, Veterans Organizations etc. However, our lists do not include the Name of the specific charity each person donated too.
If you want to get a mailing list of people who donated to a specific charity, you would need to contact that charity directly, to see if they sell their donors' contact information.
What information is included on a Charity Donor Mailing List?
- First Name
- Last Name
- Mailing Address
- Type of Charity Previously Donated To (ex. Children's Causes, Veterans, etc)
- Other Demographics if selected (ex. Age, Income etc)
What format does the mailing list come in?
We offer 3 easy-to-use List Formats:
Excel / CSV file
PDF Mailing Label Format (makes it quick and easy for you to print mailing address labels at home or in the office)
Peel & Stick Mailing Labels Shipped to You
Can I see a Sample Mailing List?
Yes! Click below to download a Sample Mailing List in CSV File Format and PDF Mailing Label Format:
How much does a Mailing List cost?
A Charity Donor Mailing List starts at $99.50 for up to 1,000 leads. The more leads you buy, the cheaper the cost per lead. Please visit our Mailing List Pricing page for more information.
How do I get a Mailing List?
You can purchase your mailing list on our website or with a List Specialist over the phone. On average, it takes about 5 minutes to build and purchase a Mailing List.
- Get a Mailing List online now, or
- Call us 1 866 610 3646
Other Helpful Resources
Charity Donor Mailing List FAQs
Can I choose people who donate to specific charities?
Yes you can. You can find all the charity donor selects on the demography page of the consumer database.Can I choose the ‘net worth' of the charity donors?
Yes you can. You can find the ‘net worth' select on the demography page of the consumer database. ‘Net worth' is deemed ‘sensitive' and requires a marketing review.Can I add other demographic selects to a charity donor mailing list?
Yes you can choose as many demographic selects as you wish it makes no difference to the price.Can we get a ‘Not For profit' discount for a charity donor mailing list?
Yes you can. Please call us on 866-306-8674 and we can help you.
Call us on 866 306 8674
for free expert assistance.
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Every so often I get people asking me if it's even worth it to send fundraising emails.
Do people even see them? Will we even raise much money? Well, after a month of helping a client with their email fundraising program, I can say that email fundraising is still very much alive and it's something you should very much be doing. In just a month, I witnessed a record amount of fundraising revenue come through email for them—just shy of $200k.
Should you expect those kinds of results from your email list? Well, that depends on the size of your email list, the makeup of subscribers, and several other factors.
But here's the thing I will tell you—it's in your organization's interest to put your email list to the test to see what's really possible for email fundraising revenue.
Here are a few simple experiments you can run on your email list to test the limits of its potential.
Experiment #1: Turn Up the Frequency
The top mistake I see nonprofits make with their email list is sending too infrequently. I've had many conversations with organizations who think that even one email per month is too many. It may seem counterintuitive, but sending high-quality emails with greater frequency will encourage more people to stay engaged, which will translate into a bigger audience for fundraising emails.
So how often should you send emails? At least once a week. I have clients who send multiple emails a week to their list.
For the sake of your experiment, I would encourage you to send more emails than you normally would for a whole month. If you normally send one email a month, try sending one a week. If you normally send an email a week, send two emails a week. Just see what happens. One of my clients raised 6x more in one month than they normally do by running this test.
There's a caveat, though: All testing in moderation. Don't assume that if once-a-week emails double your funds, then twice-a-week emails will quadruple it.
Experiment #2: Ask for the Next Gift Sooner
The rules of direct mail fundraising do not apply to email fundraising. Spacing out asks by months is not a good strategy. In fact, asking sooner will keep your donors engaged, leading to a higher portion of your list engaged.
If you need a baseline for this experiment, start by diving into your CRM for data that shows frequency of giving by email. Next, decide on a time frame you'll test to get a subsequent gift sooner.
Fundraising Mailing For Nonprofits
As an example, coming out of a campaign, you may want to pull a segment of your donors and send them a next ask within 1 to 3 weeks. Over time, evaluate the giving behavior of donors who gave again sooner versus those who did not.
Experiment #3: Test Specific and Higher Ask Amounts
One of the boldest emails I've written and tested recently had a $1250 ask. Was I nervous about asking for that much money in an email? Absolutely! But I had a hunch that there was a segment of donors who might give this much (or more!) if asked during a campaign. As it turned out, the campaign received a 3.6% response rate and an average gift of $1,375. In my book, that's a success!
Should your organization run a test ask for $1250 in an email? Not necessarily. What you should do is look at your data and identify a segment of donors that might be good candidates for an upgrade ask and put a compelling ask amount in front of them. I would aim for a test segment of at least 200 donors. Dropbox free trial. That minimum segment volume will be enough to give you useful information about the effectiveness of the test.
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Direct Mail Fundraising
There really are endless experiments you can run on your email list. Subject lines, message testing, landing page tests and so much more. I like these three tests because they have the power to truly inform your email fundraising strategy and take your results to the next level.
